Merchandise Time of the Doctor Toys - feat

Published on June 25th, 2014 | by Andrew Reynolds

Has Character Options Finally Seen The Light?

It’s only a one and a quarter inch difference but to fans it represents the gulf between what Character Options are offering and what ardent collectors want – the 3.75” Doctor Who figures have been nothing if not divisive.

Robbed of all subtly and nuance thanks to the reduced size (My God! What happened to Clara’s face?) and seemingly isolated from continuity by the decision to make that change mid-range (with no alternative 5” size offered – for an example of what you should offer collectors, see the recent changes to the Doctor Who DVD sleeves) you need only look in stores to see that both customers and buyers don’t really care for them.

K Instagram Toys

Take this recent Kasterborous Instagram post from a major chain of UK toy shops: Where are the displays? Where is the clearly demarked Doctor Who section? Where is the expansive range of figures in that size?

You don’t have to worry about blinking around those Weeping Angels; they’re going nowhere.

Without knowing exactly what effect the negative feedback from fans has had on sales (apart from the objective look at those shelves above and a brief glance at the comments sections of any report about collectibles) it’s hard to judge whether or not Character has reacted at all to your comments.

However, there are encouraging signs that Character have learned the kind of lesson even the most hopeless candidate from The Apprentice picks up at around week four.

Peter Capaldi has finally got his own 5” figure!

Cast aside the louche, overbearing eyebrow of the 3.75” figure and feast your eyes upon the finer details of his slightly less louche, overbearing eyebrow (to be honest, how can anyone capture that stare in moulded plastic? It’s impossible without casting some sort of incantation into a vat of plastic).

Although it’s not of Capaldi in his Twelfth Doctor clothes, it’s a step in the right direction!

A new ‘Regeneration Set’ based on the end of The Time of The Doctor has been announced for later this year, complete with a whole host of alternative heads for that purple tweed clad body.

Time of the Doctor Toys

The figure features two alternative heads – one of the Eleventh Doctor’s ‘aged’ appearance and one of the Twelfth Doctor, which, yes my friend, comes complete with removable bow tie to fully recreate his first manic appearance.

Other accessories include the Doctor’s sonic screwdriver, a walking stick, and perhaps best of all, Handles – the Doctor’s Cyberman-head companion during the earliest parts of his time on Trenzalore. There is no news on whether you can swap Handles out for one of those alternate heads.

Exciting? Yes, but does it solve the problem or have we simply fallen for what scientists call ‘The Malibu Stacy Has a New Hat! Syndrome’ With only one figure announced in the ‘normal’ size, it’s difficult to say but with a new Doctor whose purpose and look have been taken from the past, perhaps Character have a found new purpose in their past too.

The Time of The Doctor 5″ Figure Set will be available for $34.99 later this year in both the UK and the US.

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About the Author

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Everyone has a favourite Doctor and mine - just for his honesty, his fairness and his ability to not notice the Master's awful, awful disguises/anagrams (Sir Gilles Estram!?!) - has to be the Fifth Doctor, Peter Davison. The stories didn’t serve him as well as his acting served those stories.




7 Responses to Has Character Options Finally Seen The Light?


  1. I’m just happy that I will finally have a 5″ 11th Doctor in purple. I have all the 5″ 11′s and the shelf looks AWFUL with that 3.75 horrific figure at the end. I’ll probably get two sets of these…

  2. avatar dis60 says:

    These are still terrible and look nothing like either Smith or Capaldi


    • I don’t know, I can kind of see Capaldi and Smith in there. And hey, at least they made Capaldi’s hair accurate this time.

  3. avatar Ian says:

    I am so looking forward to this set. However Character are stubborn. These are made by CO for Underground Toys, CO will still continue with the 3.75″ and are also offering in that scale classic Daleks.
    A good point about the displays, take Toys R US still using the Tennant logo and the Tennant Dr as a header.

  4. avatar Michael says:

    Collectors aren’t a big enough market. Kids like the smaller figures and that’s why CO are making & selling them!

    Incidentally I haven’t bought any of the smaller figures and have almost every variant in the 5 inch scale.

    • avatar Ian says:

      I think the 3.75″ are not selling that well. CO have not used any point of sale in stores to promote them.

  5. avatar rickjlundeen says:

    Have never purchased any of the smaller scale, never will. They’re horrible. But I did get the 5″ War Doctor and I’ll get this set as well since they look fantastic. This is all great as it’s saving me a ton of money on action figures in all…..

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