Merchandise 2|entertain name retired by BBC Worldwide

Published on February 10th, 2012 | by Andrew Reynolds

The End of 2|entertain

2|entertain is deceased. It has ceased to be. It has expired and gone to meet its maker. This is a late 2|entertain.

Like the Norwegian Blue (beautiful plumage) 2|entertain has joined the choir invisible – otherwise known as BBC Worldwide where, from now on, it will be lumped in along with other licensed products, DVD releases and downloadable content, in the Orwellian sounding sub-division known as Consumer Products.

2|entertain name retired by BBC WorldwideFrom spring Classic Doctor Who fans will no longer see the trusted 2|entertain logo on DVD packaging as the company – formed as a co-production in 2006 with the now defunct Woolworths Group – is assimilated into BBC Worldwide to cut costs.

However the reverse sleeve will remain as it is now with the old ‘BBC’ logo so you can continue to match new releases up in your collection. But why would you do that? There was never such a thing as 2|entertain – it’s always been Consumer Products.


Perhaps one bright cold day in April, when the clocks strike thirteen you’ll get bored enough to look back at those old sleeves and remember a time when DVD releases were handled by a seemingly savvy production company rather than another arm of the BBC’s commercial arm and everything was right.

To offer us comfort at this difficult time Communications Officer Emma Burch will give us a sterling rendition of Candle in the Wind…no, wait:

“The name change will not affect the quality of the restoration or the extras which we’re excited to bring fans on DVD throughout the year.”

Ah, well, thank goodness for that!


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About the Author


Everyone has a favourite Doctor and mine - just for his honesty, his fairness and his ability to not notice the Master's awful, awful disguises/anagrams (Sir Gilles Estram!?!) - has to be the Fifth Doctor, Peter Davison. The stories didn’t serve him as well as his acting served those stories.

6 Responses to The End of 2|entertain

  1. avatar Nyemarks says:

    Good I prefer a my Doctor Who stuff to have a BBC logo on it (except DWM and Big Finish) I hate that BBC Audio changed to AudioGo (even though I know that they had to)

  2. avatar Philip Bates says:

    Wow. BBC Worldwide Consumer Products. That’s… hideous.

    And is it just me or does ‘Consumer Products’ actually mean ‘Products’?

  3. avatar Krumstets says:

    Well there you have it in Black and White. No fancy names, just getting straight to the point. In the end we are just consumers. Thats how they have always seen us. Now they are not even pretending otherwise .

  4. avatar Mr Brak says:

    “You’ve redecorated. Mm, don’t like it…”

    Well it’s just a minor move around, isn’t it? Bit of a change and all that.

  5. avatar Stlshawn says:

    I’m not sure if the American DVD s ever had it, but I used to have a row of dr who video tapes with the fox logos lined up.

    I’m not sure who’s on them now.

  6. avatar centurion says:

    Well I hope it improves the quality of the box sets. I had to return my first series 5 box set and I’ve just got my second series 6 box se to discover it has a scratch. Every one has had problems with at least one of the discover

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