Remember those disappointing initial figures for Doctor Who Series 6 opener The Impossible Astronaut which were then improved as a final 8.86 million total?
Well it seems that among those viewers, a massive 4.1 million watched the thrilling episode via a delayed viewing service, typically Sky+. Not only is this typical of the way the UK as a nation are watching TV these days, it is also a record!
Analysis of the BARB data has been performed by Kantar Media, who have placed the episode higher than the Christmas Day delayed viewings of Come Fly With Me.
Kantar Media Audiences’ Dalia Gereis reckons that this news comes as no surprise, which itself isn’t any shock to us but it might be something of a revelation to various elements of the UK press.
“With the continued growth of hard drive recording devices like Sky+, it’s no surprise that all the episodes of these top 10 recorded shows come from the last three years.
“Increasingly viewers are using their own ‘time travel’ abilities to watch TV shows when they want them – this particularly applies to dramas and ‘must see’ reality shows. Given that these figures do not include data from online catch up services like BBC iPlayer and ITVplayer, it is clear that judging a show’s performance just by looking at it’s overnight viewing figures is unlikely to give the full picture.”
Clearly this is quite a result, and if there was any lingering doubts that Doctor Who is any less popular than it was 3 years ago, they should be cast aside
and burned, unbelievers.