Non-Celestial Toymakers Character have announced market beating profits in the lead up to the new series, and new line of toys, of Doctor Who.
Demand for Doctor Who toysÂ lifted sales by 35 per cent to Â£58.1million in the six months ending inÂ February while profits surged 78 per cent to Â£6.6million.
The company – who recently launched a series of LEGO brick-based playsets – are also expecting a massive boost from the new series which begins this Saturday.
Character Group chairman Richard King said:
â€œWe are very excited, it looks very good. We bring out new products to match each new series.”
King also believed that sales would have been greater had it not been for the poor weather over the vital Christmas period (hell, Easter is going to be their second Christmas!) and despite the catatonic state of the economy he did expect the company to out-perform the current market.
For all of you who think in cash, shares in the company rose 7p to 198Â½p.
(via The Daily Express)