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Published on February 11th, 2011 | by Andrew Reynolds

BBC Unveil Groundbreaking Shop!

Retailopolis: the mountain of communication and ease of use against which all retail shops must be judged. Strewn at its base, the failed models of mere mortals with their corner shops of 15p crisps and e-coli.

At its peak, the groundbreaking Doctor Who Experience, whose exclusive Wi-Fi service will provide visitors to the Experience with redeemable coupons, exclusive facts and figures about the exhibitions on show, and yes, even subtitles for the deaf. Truly, we are at the peak of our shopping evolution.

And while we meander in shopping Valhalla, the first shop devoted solely to Doctor Who, we can browse at the merchandise exclusively available at the Experience and wonder at the designing marvel that will be the circular tills- laid out to resemble the TARDIS’ console.

After being guided to the celestial shop, heads still filled with the exhilarating walk-through adventure, where we will have trodden on board a full recreation of the Eleventh Doctor’s TARDIS, and seen his entire life encased in glass in an ‘out of this world’ exhibition featuring iconic Doctor Who props and costumes from its 47 year history, we will have no choice but to spend, spend, spend.

We have a new God, and it is called BrandNew Corporation. One of its conduits, Alex Johns, Managing Director, spoke and he doth said:

“After the exhilaration of the Doctor Who Experience the area of the shop and café provide an opportunity for fans to catch their breath. Inspired by what they’ll have seen and experienced, our retail offer makes it both easy and pleasurable to turn their excitement into tangible rewards.”

Its is spoken, our new retail God is both humble and giving. Our tangible rewards, far more worthy than memories or togetherness, more sweeter than the coffee from the cafe and more comforting now we know just how groundbreaking the shop is.

The Doctor Who Experience opens its doors at the London Olympia 2 from the 20th February.

(via BBC Press Office)

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Everyone has a favourite Doctor and mine - just for his honesty, his fairness and his ability to not notice the Master's awful, awful disguises/anagrams (Sir Gilles Estram!?!) - has to be the Fifth Doctor, Peter Davison. The stories didn’t serve him as well as his acting served those stories.




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