Published on September 7th, 2009 | by Christian Cawley0
Doctor Who to Sell Set-Top Boxes
Canvas is a new BBC project to create on-demand TV streamed via an internet-connected set-top box – and as a leading light in the broadcasters schedule, Doctor Who has been cited as an example of how the system can be of benefit.
Richard Halton is the director of the joint venture – BT, ITV and Five are also involved – and believes that this new on demand digital service can be in homes in 2010.
“At the BBC, we know how important that is because we create our own content across multiple platforms. We want Doctor Who to look and feel like Doctor Who on BBC One, mobiles and hopefully Canvas as well,” he said.
“We want the freedom to express our brands which works across simultaneous platforms, and I think most content providers get that.”
If formally approved, Canvas will more than likely be promoted heavily as a catchup service with archive content to Sky and Freeview users who are currently without on-demand TV. Virgin Media provides considerable on-demand catchup programming to its customers.