The success of the Doctor Who Up Close Exhibition at the Greater Manchester Museum of Science and Industry gave the venue an operating profit £326,789 in the last year!
Doctor Who’s very presence aided the museum to an amazing boost in commercial revenue – increasing by 300% to £2m as visitor numbers jumped from 600,000 to 819,000.
As a result of the Doctor Who Up Close attraction, commercial income at the venue increased to £1.4m, however this increase was offset by cost increases of £895,509 mainly surrounding the management of the exhibition.
And yet… there is a downside. While rumours persist of cutbacks in almost every industry (although if you work in repairs, sit tight…) it’s worth remembering that these sorts of figures won’t likely be repeated for some years now. It’s likely that the Doctor Who Up Close Exhibition and those like it around the country will soon be stripped back as traditional visitors to such events opt to hold onto their cash as the wintery economy begins to bite.
After all as my gran always says, you can only spend it once.