In an inventive move, the BBC is utilising 450 London-based phone kiosks to advertise the first installment of the new series DVD, released May 16th. The campaign will last 6 weeks, and cover the release of the first two DVDs – the second DVD is released June 13th, the third in August and the fourth in September. A boxset will be issued in November.
BBC DVD Marketing Manager Matthew Parkes said:
“Telephone kiosk advertising is the perfect medium for advertising a brand so closely tied with the iconic Tardis police call box.”
The original article can be read at MediaWeek.
The move further demonstrates the BBCs commitment to Doctor Who (as if any of us were doubting that now) as a realistic proposition without the restrictions of the story ever ending. The show’s shelflife has been demonstrated in the last 3 weeks as being virtually infinite – and a new generation of young fans are being drawn into the thrilling mystery of Doctor Who.
Perhaps it’s time for Christopher Eccleston to don his leather jacket one last time – being close to traffic as many phoneboxes are, he could re-enact the late Jon Pertwee’s fabulous Green Cross Code public information film – SPLINK!