Doctor Who? It’s a question that British TV fans have been asking for 50 years now. It’s also a question that modern Finnish viewers are asking for a different reason. In case you were unaware, dear reader, the annual BBC Worldwide Showcase is going on in Liverpool this week. This event gives the Beeb the opportunity to show off their original programming for purchase in other international markets.
The folks at the BBC had the chance to speak to some of the several hundred buyers about how some of Britain’s finest shows are faring in their respective countries. Of course shows like Sherlock and Downton Abbey are doing well across the globe, but what about the adventures of our good Doctor? Great in Turkey, China, and Latin America; not so great in Finland, according to Tarmo Kivikiello of YLE:
Doctor Who is funny because it’s such a huge brand in Britain. We have tried. We bought the whole series and really pushed it but no, no reaction. There are a couple of fans and they really love it. But if you have 10 of those fans it’s not enough.
In case you were wondering what kind of programming the people of Finland prefer, the answer is Downton Abbey and older ITV offering, Heartbeat. It would seem that we Whovians have some work to do in Finland!
So, dear readers, do we have any Finnish Whovians amongst us? Are you surprised that reruns of Heartbeat out perform Doctor Who? Sound off below!