Doctor Who News #SaveTheDay TARDIS

Published on November 12th, 2013 | by Philip Bates

Unlock The Day Of The Doctor!

Social networking gets a lot of criticism; admittedly, there are shadows in even the brightest of rooms. But there’s a lot of good, a lot of innovation, that comes from this amazing community.

Just look at that lovely story of Harold Jellicoe Percival, a member of the ground crew of Bomber Command, operating during the Dam Busters raid: he died with no close relatives and no close friends. But his death, at the age of 99, was marked by an obituary that kickstarted an internet campaign – and yesterday, at 11am, over 300 people, including military personnel, attended his funeral as a sign of their immense respect.

Social networking opens the world up, and shows the very worst, but crucially, the very best too.

In a very cool move, the BBC has announced that tagging Doctor Who content on Twitter, Facebook and Instagram using the hashtag #SaveTheDay can unlock exclusive clips of The Day of the Doctor, the 50th anniversary special that airs in just 11 days!

It’s a brilliant move – upload your creative content to form a stunning array of stars, which form a constellation: the TARDIS. It looks to be going well too, with the top part of the time machine already being realised.

The cynical amongst you will just put it down as a big PR stunt. Yes, it certainly is. But then, it’s also a manifestation, a representative image of fandom: possibly the greatest, most welcoming and immersive fandom on Earth. We need to spread the word. 23rd November is Doctor Who Day.

C’mon everyone – let’s #SaveTheDay!

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About the Author

When he’s not watching television, reading books ‘n’ Marvel comics, listening to The Killers, and obsessing over script ideas, Philip Bates pretends to be a freelance writer. He enjoys collecting everything.




One Response to Unlock The Day Of The Doctor!

  1. Hyncharas says:

    Personally I don’t think the constellation should be finished – this isn’t just a PR stunt, it’s an excuse for people uninterested in watching stories without spoilers (and there will be a few of those).

    I don’t mind certain social networking ploys, but I feel this is the wrong way to go about it.

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