Doctor Who fans have been left… well, what can you say… down-heartened by the uninspiring Twitter hashtag #SaveTheDay revealed before tonight’s premier episode of Atlantis on BBC One.
You can click play above to get an idea of just what was presented following the announcement earlier today.
Whether or not the “sting” would have caused a spike in Atlantis’ viewing figures or lead to a mass turning off of TVs across the country in disappointment isn’t yet known, but we think the following tweet sums up the mood pretty well…
— peter capaldi (@doctorwhxran) September 28, 2013
Clearly #SaveTheDay is intended to be part of a clever social media campaign to promote The Day of the Doctor and the show’s 50th anniversary, but it is now over two months since a trailer for the episode was played at the San Diego Comic Con.
(With thanks to Joe)
Sunday Morning Update
Compare the clip above with this:
If you were one of the 12 people who made it to the end of Atlantis, this is the full-length (for want of a better term) teaser you would have seen. Good, isn’t it?
So what in the name of the Mighty Jagrafess of the Holy Hadrojassic Maxarodenfoe’s piles was the BBC thinking by splicing the teaser around the televisual equivalent of propofol? How many of Doctor Who‘s core audience were watching TV at 9.25pm, when the clip above was screened?
I really, REALLY want to get behind this. But on first viewing it is yet another anniversary year misfire by whoever is in charge of pushing Doctor Who to the masses.