Published on April 15th, 2013 | by Andrew Reynolds2
The Importance of Doctor Who Licensing
Doctor Who author Cavan Scott – who has co-written Who-ology: The Official Doctor Who Miscellany with Mark Wright (due for release 2nd May) – argues that as a gateway to a whole world of literature, nothing beats the Tie-in Novel:
Good for Optimus Prime, I say.
If kids start reading because they love Transformers or Star Wars or Doctor Who or Skylanders or The Beano then brilliant. They’re reading.
Through his own childhood of reading and re-reading some of the classic tie-in Doctor Who novels – most of which were written by the legendary, peerless Terrance Dicks – Scott has charged licensors to come up better and better products for active imaginations:
However, it’s not just with new products where the benefits lie. Those licenced novels are key to opening open new and exciting pathways to other fiction staples:
That’s why I think children’s tie-in books are vitally important and I get upset when people are sniffy about them.
Why? Because sometimes sometimes a tie-in book is the only thing some kids will read.
Who-ology: The Official Doctor Who Miscellany written by Cavan Scott & Mark Wright is pre-order from Amazon now for release on the 2nd May for £8.96 (reduced from the RRP of £12.99).