Published on March 18th, 2013 | by Andrew Reynolds0
Doctor Who Innovating the BBC
Through adjacent possibilities, Doctor Who was brought into existence through the innovations occurring around and because of its broadcast; from the ground-breaking work by the Radiophonic Workshop to the provenance and early adoption of videotape effects; Doctor Who has been a cornerstone in the Beeb’s development.
A sixty second launch film illustrates how from the birth of radio and TV, to the first steps into the digital world, through to more recent innovations like BBC iPlayer, the BBC has consistently pioneered exciting new technologies for its audiences.
Combined with innovative animation and CGI techniques, in the clip characters from the likes of Monty Python, and Blue Peter walk through time from one ground-breaking achievement to the next.
The music is an original piece composed by the Creative Director of the BBC’s Radiophonic Workshop, using a variety of non-instrumental sounds, including finger-tapping, footsteps, heavy-breathing and singing, to create a unique soundtrack.
Philip Almond, Director of Marketing and Audiences, says:
“The BBC is a world-class innovator and has been throughout its history. We wanted to bring the BBC’s achievements to life for our audiences, and show them the impact we’ve made in pushing the boundaries of broadcast technology. The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder…’where next?’”
The campaign launched today online will debut on-air this weekend.
The BBC has also published a making-of video (below) and an interactive timeline of BBC innovation highlighting key milestones from the birth of BBC Radio in October 1922 to the present day.