The introduction of Clara and the new TARDIS interior – not to mention a monster from the past – attracted 34% of the available viewing audience according to overnight figures.
In the grand scheme of Christmas things, the Time Lord’s adventures and new companion Jenna-Louise Coleman resulted in The Snowmen placing Doctor Who as the fifth most-watched show of Christmas Day, with final consolidated figures for all shows still to be released.
- EastEnders, BBC1, 8.45pm-9.45pm, 9.37 million (34.3%)
- Coronation Street, ITV1, 7.30pm-8.30pm, 8.83 million (34.5%)
- Strictly Come Dancing, BBC1, 6.15pm-7.30pm, 7.76 million (33.3%)
- The Royle Family, BBC1, 9.45pm-10.45pm, 7.68 million (30.1%)
- Doctor Who, BBC1, 5.15pm-6.15pm, 7.59 million (33.9%)
- Downton Abbey, ITV1, 8.45pm-10.45pm, 7.32 million (27.7%)
- Call the Midwife, BBC1, 7.30pm-8.45pm, 7.26 million (28.3%)
- The Queen, BBC1, 3pm-3.10pm, 6.27 million (36.7%)
- Emmerdale, ITV1, 7pm-7.30pm, 6.23 million (25.7%)
- BBC News, BBC1, 10.45pm-11pm, 6.1 million (30.3%)
Based on the continued strong reaction to The Snowmen (Kasterborous has just experienced its most successful day ever!) we suspect that the final figure for the episode will be much higher, so pay no attention to naysayers comparing the figure with 2011.