Published on December 15th, 2012 | by Andrew Reynolds0
BBC Launches Connected Red Button
Launching first in the 1.2 million homes with Virgin Media’s TiVo service as part of the innovation partnership between the two organisations to create next-generation TV experience; the service will then be rolled out onto other internet-connected TV’s over the coming months.
Connected Red Button enables you to:
- Watch programmes from BBC children’s channels, BBC Three and BBC Four anytime – day or night – even if the channel is off-air
- Effortlessly catch up on previous episodes of the shows you love and discover new gems
- Get closer to the latest sporting action, with more streams, clips and content from your favourite events
- Immerse yourself in news and weather headlines and clips that matter to you, when you want them, all at the touch of a button.
The BBC already has 13 years of experience providing an interactive red button service which have brought viewers closer to the action at major events like Glastonbury, Wimbledon and Formula 1.
Daniel Danker, General Manager, BBC Programmes and On-Demand, said at the launch:
“With today’s launch of BBC Connected Red Button, the BBC is seamlessly bringing the Internet together with live TV, while making the technology completely invisible. This is red button reinvented, and the beginning of the exciting future of television.”
Cindy Rose, Virgin Media Executive Director of Digital Entertainment, commented:
“The BBC understands as passionately as we do how important connected television is for home entertainment. We’re delighted the BBC is working with us to launch another milestone in interactive services. Our commitment to this partnership of innovation means Virgin Media TiVo customers are the first to experience the latest interactive services at the press of a button.”
BBC Red Button now attracts an audience of 20 million per month, peaking during this summer’s Olympic Games, where 24.2 million viewers watched up to 24 live streams via the red button.
With the number of internet-connected TV units to rise to 22 million in 2016 – with 50% of those being the primary unit – the service is another reason to ‘log in’ to an interactive, connected TV experience.