Doctor Who News Alan Sugar cameos in Doctor Who: The Power of Three

Published on September 13th, 2012 | by Meredith Burdett

You’re Cubed!

Alan Sugar cameos in Doctor Who: The Power of Three

Remember all those years ago (okay, only four years ago) when Russell T Davies would use episode twelve of Doctor Who for a few celebrity appearances? McFly, Paul O’ Grady, Barbara Windsor, Davina McCall?

They were fun days, but over the last few years there’s been less and less time for these appearances as the show’s structure has changed somewhat.

However, according to The Guardian, Series 7 Episode 4 – The Power of Three (not a Charmed homage, we’re promised) – will set things right by bringing back the celebrity cameo!

Lord Alan Sugar, star of the reality business show The Apprentice, will make a cameo in the episode and challenge a group of potential entrepreneurs to sell as many of the mysterious black boxes that appear all over the world as they possibly can in order to impress him with their skills.

Quite frankly, it’s a welcome return of the celebrity cameo to the Doctor Who world after too long an absence. These small appearances helped to ground the show in reality and assisted in making the threats that the TARDIS team had to face just that little bit bigger. A popular TV show or celebrity reacting as if the Doctor’s world was real was a stroke of genius by Davies and it’s great to see writer Chris Chibnall bring it back for our Saturday night entertainment.

Let’s just hope that Lord Sugar doesn’t try to fire the Doctor, somehow we don’t think he’d intimidate the Time Lord too much!

The Power of Three will be on BBC One and BBC America on Saturday 22nd September.


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About the Author


What happens when an eight year old kid watches the 1993 repeat run of Planet of the Daleks? He pretty much ends up here writing about the show that grabbed hold of him and never let go!

5 Responses to You’re Cubed!

  1. avatar Ian McArdell says:

    They can be a bit hit and miss as far as I’m concerned, though Ann Widdecome’s endorsement of Mr Saxon was a cracker.

    Hopefully we might be treated to a further appearance of News Anchor Trinity Wells too if there’s television scenes going on. I was intrigued to see the ideas they’d had for an SJA episode involving her as mentioned in the recent DWM special.

  2. avatar Philip Bates says:

    (Shouldn’t it be ‘you’re’ not ‘your’…?)

    Anyway, yes, a welcome return for celeb appearances – although Dickens appeared opposite Bill and Sian on the Breakfast sofa last year; surely he’s a big enough celeb to classify?! ;P

    • Flipping ‘eck!

  3. avatar Victor says:

    “Quite frankly, it’s a welcome return of the celebrity cameo to the Doctor Who world after too long an absence.”

    Not too long for my liking. I don’t buy the ‘grounding in reality’ thing either, they just stick out like silly sore thumbs and help horribly date any episode they appear in.

  4. I agree in part – does the presence of The Beatles in The Chase or Fleetwood Mac accompanying the factory scene in Spearhead from Space date those epsiodes?

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