Merchandise Her Universe launches female-targeted Doctor Who clothes

Published on July 1st, 2012 | by Philip Bates

Her Universe’s Doctor Who Range

Her Universe launches female-targeted Doctor Who clothes

It’s a great testament to Doctor Who’s ever-growing audience that apparel of any sort is in such high demand. Stroll into Forbidden Planet and you’ll find racks of Cybermen, Daleks, Silence and TARDIS t-shirts for all ages and sizes.

Her Universe, founded to create merchandise for ‘fangirls,’ dedicates its new range to – what else? – Doctor Who, with three t-shirts available from 11th July.

Her Universe was created by Ashley Eckstein (voice of Ahsoka Tano in Star Wars: The Clone Wars) and The Araca Group in 2009, and has created lines using brands like Star Trek and Battlestar Galactica. Eckstein said:

“Many of our design choices and decisions are influenced by our fans and Doctor Who was the #1 requested license by fangirls for us to pursue next. It was truly a dream come true when BBC Worldwide asked us to do their female merchandise and I am beyond excited to share this extraordinary announcement with our girls today! In the words of the Doctor, I feel like screaming ‘Geronimo’!”

The three launch tees are all based on the eleventh Doctor era, and features a specially-designed logo combining the brands. Hell in High Heels is obviously based on River Song, after the Doctor described her to Churchill in The Wedding of River Song. Her Universe explains:

“As soon as the Doctor referred to River Song as ‘Hell In High Heels,’ we knew that had to be on a t-shirt! River Song is smart, powerful, witty and sexy all while wearing high heels! If you’re going to save the world, you might as well look cute while doing it!”

The V-neck shirt will be available for $28, and is the only one of the three that’s suitable for even non-Who fans (somebody told me they existed once).

Something Blue is, indeed, blue, with an outline of the TARDIS in the bottom corner. Inspired by The Big Bang, the TARDIS is encircled by those famous words, ‘something old, something new, something borrowed, something blue.’ The 100% cotton V-neck will, once again, have an RRP of $28.

The final shirt, Van Gogh, has the artist’s The Pandorica Opens picture emblazoned on it, depicting the exploding TARDIS. Her Universe says:

“Just like Vincent Van Gogh we couldn’t get the image of the exploding TARDIS out of our heads! We loved this painting so much that we had to capture it on a top! This beautiful print is accented with highlights of gold foil.”

The $28 wide scoop shirt is available in a number of sizes, same as the previous two, ranging from Small to XXLarge. Van Gogh, though, is also available in 3XL and 4XL.

The range is set to expand, with the Doctor Who insignia in blue up next for release.

The shirts are available from the Her Universe website and BBC America’s shop. And Nerdist is running a competition to win the four t-shirt designs on their site, and their various social network accounts. Find more details here.

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About the Author

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When he’s not watching television, reading books ‘n’ Marvel comics, listening to The Killers, and obsessing over script ideas, Philip Bates pretends to be a freelance writer. He enjoys collecting everything.




One Response to Her Universe’s Doctor Who Range

  1. avatar CastellanSpandrel says:

    I find myself far less interested in the t-shirts than in the model who’s wearing them. Sad but true.

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