You would think that the chief marketing officer of a huge multinational company would be able to judge these things but apparently not; as Nigel Gilbert said of Tennant on Friday 18th May:
We knew he’d be good but we didn’t know quite how good.
Perhaps it’s not surprising that Gilbert was skeptical, after all,
He’s only ever done ads once before and that was 10 years ago before he became famous.
David Tennant’s success in the adverts comes after a bit of controversy last month when they had to pull one of the adverts after BBC Worldwide complained about it. Turns out that featuring Richard Branson using a time machine, the Tenth Doctor and the Doctor Who logo gives the appearance of the BBC endorsing it. Who knew?
As people with eyes might know, David Tennant is seen as easy on the eyes. Asked whether they used this in any way, Gilbert replied:
We didn’t specifically choose [Tennant] because of women, but we wanted someone who was really engaging and who wasn’t commonly used in advertising.
They seem to have found their man. As a popular actor with an easily recognisable face, he’s a natural fit for advertising. Hopefully these adverts will perpetuate and keep one of the K’s favourite actors in work!