Remember when the Doctor sat the nation down to explain how TiVo worked only to send billionaire beard Richard Branson hurtling through time in a reconstituted Lazarus DNA capsule?
No, of course not, you say.
It was just David Tennant trading off his public image to promote Virgin Media in a multi-million pound ad campaign that featured – in and amongst his many credits – a brief shot of the Doctor Who logo.
It surely was not, as the Daily Mail would have you believe, a veritable storm of controversy over an apparent commercial endorsement of the service, breaking the Beeb’s guidelines.
Regardless of the validity of the Mail’s ‘source’ however it turns out it was a potential infringement and as a ‘gesture of goodwill’ Virgin Media have pulled the ad after a complaint was made by BBC Worldwide reports The Guardian.
In a joint statement both companies said:
“Virgin Media has listened to concerns raised by BBC Worldwide about perceived commercial endorsement by a BBC brand relating to the recent Virgin Media advertisement that featured David Tennant and Richard Branson.
As a gesture of goodwill Virgin Media has agreed to withdraw transmission of the advertisement and BBC Worldwide is now satisfied that the issue has been addressed.”
Virgin had already removed the Doctor Who logo but BBC Worldwide continued to argue that it contravened its guidelines.
Which you’d think would remove that potential endorsement. Take away the logo and its just David Tennant and Sci-Fi which reiterates the point Christian made in our original post: How would it be different to any advert featuring Tom Baker?
What’s more depressing is that the BBC’s tough stance (why, for instance, didn’t they just include a disclaimer?) on this infringement may have been solely motivated by the Daily Mail’s original piece.