In a bid to shore up its provider contracts in the wake of US video on demand giant Netflix launch in the UK LoveFilm have announced a deal with BBC Worldwide to bring the Doctor to its online Instant Service.
As reported in The Guardian, LoveFilm will now be able to stream BBC programmes such as Doctor Who to its Instant Service subscribers via PC, Xbox 360, iPad, Internet TV’s and PS3’s directly.
The Amazon subsidiary also announced a similar deal with ITV in an attempt to bolster up its library after Netflix – who already have a deal with BBC Worldwide – entered the UK and Ireland market this month.
The battle for subscribers has seen both companies stressing their cut price subscription rates in order to retain a foothold in a fierce market – which is estimated to be worth close to £380 million by the end of year – that also includes BSkyB, YouTube and Blinxbox.
According to IndianTelevision BBC Worldwide have also concluded deals with Spanish digital platforms Telefonica, Youzee and Cameo – supplying 260 hours of content to Telefonica, 170 hours to Cameo and, as a launch partner with Youzee, 65 hours of across both drama and comedy.
BBC Worldwide will also be hosting a dedicated digital day for the first time at the BBC Worldwide Showcase 2012 from the 26 – 29 February – which will include speakers from digital providers like Miso and Netflix.