You know the Daleks, right? Bumps? Eyestalk? A plunger? You’d spot them a mile away – and knowing that Doctor Who fans are all about the details you’d have to be brave or pretty unscrupulous to attempt to use that iconic design without express permission from the BBC and the estate of Terry Nation.
Someone’s bound to notice.
However none of that has stopped Powershop – a New Zealand based power company – from blatantly stealing their image for their latest ad campaign currently doing the rounds on various news pages on news site Stuff.
As you can see Powershop fly pretty close to the wind with ‘their’ design and as pointed out by Paul Scoones (whose many talents include Production Subtitles writer for the 2|entertain Doctor Who DVDs) even the artwork isn’t original – it’s a straight lift from Richard Jenning’s cover of The Dalek Book, published by Panther Books/Souvenir Press in 1964, a comparison of which you can see in full on Paul’s blog.
It’s not the first time Powershop have flouted copyright law – last month LucasFilm lawyers objected to the use of a Darth Vader like character in the very same ad campaign as our bootleg Dalek – a campaign that also includes Dalek posters on bus shelters around New Zealand and a game on the company’s website called Merry Xmas from Santa’s Robot Helpers – where the helpers in question are even closer to the iconic Dalek design.
Here’s hoping that the fallout from this isn’t too messy and that all parties (the BBC, Terry Nation’s Estate and Powershop) can come to an agreement as soon as possible..