Using images of the TARDIS, the adverts invited children to come and meet “the ultimate Time Lord”. BBC Wales has already gone on record to state that the event is far from official and is nothing to do with the corporation; they did wish the event the best of luck however.
Lorraine Barrett, a Humanist, was less than impressed the use of Doctor Who alongside religion, stating:
“I would have to ask the question why this church wants to hide behind the facade of a Doctor Who event, and not be upfront to say this is a church-run event.”
The fairly obvious answer would be that it’s very difficult to get children interested in religion these days and a bit of prompting with Doctor Who is bound to do the trick for them. Not everyone follows the same religion or even any religion at all but surely a child should be allowed to make that choice for themselves? If the church is trying to make the summer event a little bit more inviting with the use of some Doctor Who related activities then so be it.