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Published on May 9th, 2011 | by Patrick Riley

Who Moons the Press!

The delayed viewing figures are in for Day of the Moon, and they only continue to confirm the Kasterborous argument that, contrary to what a dozen or so tabloids might say, the overnights aren’t everything.

With the DVR numbers and people who caught the BBC Three repeat factored in, final ratings for Part Two of the series premiere attracted almost two million additional views, jumping from a “measly” 5.4 million to a much prettier 7.3 million.  This means that the million-plus viewers that were “lost” between The Impossible Astronaut‘s overnights of 6.5 million and Day of the Moon‘s 5.4 have been found again, and might we add, essentially doubled.

Just a reminder of what hasn’t been factored in: iPlayer hits within the first week, which would, if they counted, tack on another 1.2 million to pull the number up to 8.5 million, as well as iTunes or Amazon downloads, the likely couple million viewers watching around the world on their respective networks, and the always-huge number of illegal file-sharing users out there.  The true quantity of people around the world watching within the first week could very easily eclipse 10 million.

But of course, it’s the people in the UK who watch the old-fashioned way who get counted, and therefore the permanent statistic is 7.3 million, with a 36.7% audience share.  This number is still considerably smaller than The Impossible Astronaut‘s final rating of 8.86 million, but then again, series premieres of Doctor Who often tend to have more people watching than their Episodes 2-13 counterparts.

If you want to keep the figures looking good, don’t miss this Saturday’s The Doctor’s Wife by Neil Gaiman at 6:40 PM on BBC One.  You won’t contribute to the same ratings if you’re watching the episode at 9/8c on BBC America or 8/7c on Space, but if you live in the US or Canada, watch anyway!


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About the Author


Patrick is a temporal hitchhiker who spends most of his time in the future. His favourite Doctor is the Fourteenth. If you're especially lucky, you might even hear him tweet to all you merry folk in the past @10PatrickRiley.

2 Responses to Who Moons the Press!

  1. avatar TimeChaser says:

    Tabloids just like to generate sensational headlines. They’ve never been interested in honest reporting. Hopefully intelligent people won’t pay any attention to them.

    • avatar 23skidoo says:

      Unfortunately, some people do base their viewing habits based on what they read. It’s only anecdotal and the bashers will say they didn’t miss much, but I know for a cold fact there are people who stopped watching Star Trek: Enterprise not based on any reviews or word of mouth, but simply because the show was the subject of a media “death watch” almost from the moment it premiered. I’m not going to be a hypocrite – I’m guilty of this too. There are a couple of shows I stopped watching when the “writing was on the wall” that they weren’t going to survive, too.

      But when it comes to DW, people really should know better than to think that somehow some magical bubble has burst and just because it doesn’t get 10 million viewers a week it’s either a) failing or b) – and this one is worse – no good. Yet look at those BARB numbers and you’ll see that except for soap operas, no scripted program scored higher in the rating than DW. And it’s going to happen this week with the the Black Spot episode (which seems to have become this seasons “love it or hate it” Victory of the Daleks) which scored higher overnights from the get-go.

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