Published on May 6th, 2011 | by Andrew Reynolds
Time Shift for Gaiman’s Episode!
Depending on how you might feel about the 6pm air time, you might see this news as the BBC admitting that the new time might be a reaction against blows from ratings nerds and scar(y)mongering Mail articles. However this really shoudl be seen as a show of faith.
From Neil Gaimans’ , The Doctor’s Wife, the series moves forward to 6:30 pm, switching places with the insipid So You Think You Can Dance Live and sparing UK audience from catching the end of the mind bogglingly awful Don’t Scare the Hare (where was the Daily Mail article on that?) which has been cast to the Pre-Evening News Slot of the Damned.
Unsurprisingly the move is seen as a vote of confidence in the show which is the only programme in the Saturday Night Lineup to have achieved strong ratings: The Impossible Astronaut took a 43.3% share of the overall telly viewing public while Day of the Moon took an equally impressive 30.5%.
In an exclusive chat to Digital Spy Dan McGolpin, Head of Planning and Scheduling for BBC One, planned and scheduled this:
“Like last year, this series of Doctor Who is scheduled at start times between 6pm and 7pm on a Saturday night, where it attracts a very strong audience including a large proportion of younger viewers.
Very few drama series on any of the UK’s channels achieve audience volumes of this size.”