Published on December 4th, 2010 | by Andrew Reynolds
Sharp increase! Soaring profits! Back in the black! Bouncing Back! All the financial cliches are out in force asÂ Â Character, the Doctor Who toy-makers extraordinaire, have deservedly seen profits increase- recording a Â£7.6million pretax profit in the 12 months to the end of August – compared to a loss of Â£2.2million the year before.
The company, whichÂ makes toysÂ under licence from TVÂ companies, haveÂ hadÂ strong sales leading up to the crucialÂ Christmas period and are hoping WhoÂ relatedÂ figures will be a best seller from now until SantaÂ pops down your chimney/breaks into your house.
The collapse ofÂ Woolworth’s during Christmas 2008 hit Character hard but with supermarkets stepping into the breachÂ the company’s dividend hasÂ increased fourfold to 4p per share.
Character remainÂ ‘confident’ they can continue their run of good luck despite increased transport and production overheads eating into their profit margin.
Fans of Character’s range of toys shouldn’t miss our selection of top toys this Christmas in Terra’s Christmas Toybox.
(via Daily Mail)