Published on November 6th, 2010 | by Meredith Burdett
The DNA of the BBC
Peter Salmon, the Director of BBC North, recently gave a speech at the University of Lincoln stating that he felt the North was going to have a big role to play in the future of the â€œdigital ageâ€.
Speaking to an auditorium of students, lecturers and media professionals, Salmon said that
â€œThe digital age is bringing people together, not only locally, but globallyâ€¦ [there is a need to] enrich the DNA of the BBCâ€
Why is this relevant? Because Salmon’s speech also outlines how several initiatives that the BBC has developed have been used to do this, including Doctor Who: The Adventure Games.
The family gaming nature of City of the Daleks, Blood of the Cybermen and TARDIS looks set to be enhanced with the new Nintendo Wii Doctor Who game – although we have to wonder exactly how the solitary gameplay of a DS and iPhone game can possiblybe considered “bringing people together” unless there is a network option in either or both handheld versions.