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Magazine Sales Increase

Hot on the heels of its award from the Guinness World Records Doctor Who Magazine has recorded an ABC (the circulation standard of the print media) of 35,375 for the current period.

The world record holding publication for the longest running TV tie in, with 31 years under its belt,  has seen its readership steady increase in the six years since the shows return.

Editor Tom Spilsbury commented;

“I’m delighted that we’ve gained so many new readers who have liked what they’ve found in our pages.”

Of all of Panini’s UK Licenced titles Doctor Who Magazine is currently second to Hannah Montana Magazine which recorded an ABC of 42,017 for the January to June period.

Overall Licenced Magazines have a strong grip on the market with BBC Magazines and Edgmont leading the way – no doubt good news for Doctor Who Adventures.

Edgmont currently has the highest percentage of of the primary girls and pre-teen markets by both volume and retail sales value with rises for Go Girl, Disney Princess and Barbie.

Meanwhile BBC Magazines saw circulations rise by over 3% and its subscriptions rose to an all time high with its pre-school sections and the ever reliable Top Gear Magazine both performing well despite a dip in sales for the later.

(via Licensing.biz)


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