Published on June 19th, 2010 | by Meredith Burdett
“Pay to Play” Doctor Who Games?
The BBC has announced plans to launch a â€œpay to playâ€ service for some of its online games, Digital Spy has reported.
The scheme will start with Â£1 charges for users to play the online version of The Weakest Link which at the moment is free to play. It will be promoted at the end of each episode of the show.
This is rumoured to be part of a new way for the BBC to unlock fresh revenue as they prepare to sell off their very lucrative magazine division. The company recently reported that they were in profit for the last financial year by 140 million pounds and plan to hit the 200 million mark by 2012. Robert Nashak, BBC Worldwide Executive Vice President commented:
“BBC Worldwide is always keen to extend a brand beyond the traditional use, and social gaming is one of great interest to us.”
The BBC announced this week that the first episode of its Doctor Who game (City of the Daleks) has been downloaded over 500,000 times in its first 12 days of availability! What the introduction of the pay for play scheme means for Doctor Who fans has yet to be seen…