Published on June 8th, 2010 | by Patrick Riley0
More in Store after Doctor Who Live?
Following the four weeks of the stage show known as Doctor Who Live in autumn, it seems there will be plenty of other forms of Doctor Who coverage to keep us salivating when we begin to await the Christmas special and Season 32.Â PR Week has reported an eighteen-month agreement between BBC Worldwide and publicity agency Taylor Herring for the purpose of promoting Doctor Who Live and other “brand extensions” to come.
Particularly salivating is the fact that neither BBC Worldwide nor Taylor Herring will say what these potential “extensions” are.Â If it’s being kept top secret, then it must be exciting, right?
Also strictly confidential at the moment is Taylor Herring’s overall plan of action when it comes to producing the Doctor Who Live publicity, but the company has given a few insights on what to look out for:
“[A national campaign] will include stunt activity featuring the monsters, a digital strategy to reach established fans and families, and working closely with the live events team and the individual venues’ PR teams to maximise ticket sales.”
I just love a good stunt, don’t you?
Taylor Herring previously managed the PR for Doctor Who from 1996 to 2009, so they’re certainly not a wild card being played by BBC Worldwide.Â But if the snapshots of Taylor Herring’s previous work, including some bits from Kasterborous’ favourite programme, found in the YouTube video on this page are anything to go by, we’ve got a truly exceptional eighteen months ahead for Doctor Who public relations.Â The BAFTA TARDIS seems almost trivial now!
Don’t forget to purchase your Doctor Who Live tickets!