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Published on April 6th, 2010 | by Mick Karma

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Lowest Opening?

Caitlyn Blackwood as Amelia PondAccording to The Guardian, The Eleventh Hour‘s 7.6 million viewers (according to overnight figures) tuned into BBC One represented Doctor Who’s lowest opening episode since the series returned in 2005.

Despite the 35.3% audience share over the episodes duration (65 minutes from 6.20pm), The Guardian highlight twice that none of the previous series openers – Rose, New Earth, Smith and Jones and Partners in Crime -  received figures as low as The Eleventh Hour.

Yet the audience share speaks for itself – Harry Potter and the Prisoner of Azkaban achieved a share of 17.2% during the first half of Matt Smith and Karen Gillan’s debut, while Harry Hill’s TV Burp had a share of 16%.

However, as reported by GallifreyNewsBase, The Eleventh Hour received an audience Appreciation Index (AI) of 86, in contrast to The Christmas Invasion which scored 84, and Christopher Eccleston’s first story, Rose, scored which managed 76.

It is also worth noting of course the figures published in The Guardian are for BBC One. There is no mention of BBC HD or the BBC Three repeat, while viewings on iPlayer are yet to be added in.

We’re curious why The Guardian felt the need to state twice that Steven Moffat’s first story in charge had lower ratings than the previous season openers, especially when they’re quoting massaged figures.

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4 Responses to Lowest Opening?

  1. avatar Rick714 says:

    Feels like a slow news day and they needed to fill some space with as much controversy as they could. I’ll wager that with all the rest of the numbers in, it’ll be over 9 mil.

  2. avatar Christian Cawley says:

    Fair point Rick – except today the date for the UK General Election was announced, so hardly a slow news day!

  3. avatar Leosw4 says:

    Well the BBC are reporting higher (although it could be argued they would)but this is not the final figure and I assume the Guardian is reporting those for previous series.

    Figures where down all on channels last week with some episodes Coronation St and EastEnders not even getting 7 million viewers midweek.

    Why the Guardian have chosen to make this an item is bizzare to say the least.

    Perhaps somebody there does’nt like the Moff.

  4. avatar Laredo Lowtide says:

    I think it’s simply build them up to knock up down. Doctor Who has been pretty popular for 5 years – time to sow some seeds of doubt.. could it be not as good any more? People will read that sort of report and quite naturally, it will be reported and chatted upon. Typical tactic of media to get people reading their articles.

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