Published on February 13th, 2010 | by Christian Cawley
DWA Circulation Drops
BBC Worldwide have announced an increase in performance for their magazines range – but there is bad news with a drop in circulation for Doctor Who Adventures…
The period from July to December 2009 has seen a considerable drop in sales of Doctor Who Adventures – a 45.7% decrease on the same period in 2008. BBC Children’s Magazines attribute this to the series lower profile:
Jaynie Bye, joint MD of BBC Children’s Magazines:
“Doctor Who Adventures is down year on year, as anticipated, but is still performing well given the absence of the show from the schedules for most of this period. We are confident that circulation will increase with the return of the Doctor to our screens in 2010.”
However – Doctor Who has never aired beyond July since 2005 except in November 2009, with Waters of Mars. Both years had Christmas specials – the hype for The End of Time, Part One out did that of The Next Doctor – so how can BBC Magazines frame this as simply due to a lack of Doctor Who on TV…?