Speaking to MVC, Neil Ross Russell, head of children’s licensing at the corporations commercial arm, revealed:
â€œWe are open to conversations with anybody in games about all kinds of business models to see how we can extract more value.â€
Apparently the change in policy is considerable – gone are the days of vague Top Trumps tie ins for Playstation 2 and Wii; they’re welcoming with open arms a range of possibilities from DS to iPhone to Facebook.
Since the Top Trumps tie-in there has been little movement from the BBC on the games front, a strange mirror image of 1998′s Destiny of the Doctors Quake engine based game that made a big noise on its arrival but was subsequently shunted out of sight when it became clear that the game itself was impossible to play. So what have the BBC being doing in the mean time?
It seems that following aborting a game based on spy dramaÂ Spooks in 2005, the BBC have avoided getting directly involved. With one of the largest collections of recognisable childrens characters in the world – second only to the Disney Corporation – they’re now keen to push the brands.
“There were a few opportunistic licensing deals, but we were largely aggregating and holding on to our properties to wait and see how the market developed.â€
Kasterborous is holding out for a PS3/360/PC network play puzzler/shooter – but we shall wait and see what develops…
We’ve since heard that BBC Worldwide have hired a new executive vice president of digital entertainment – former Electronic Arts and Yahoo executive Robert Nashak.
This would seem to indicate that this turn around is indeed as remarkable as it is unexpected, and in addition to the above, Yashak has been vice president of product development at Acclaim and was executive producer at Vivendi Universal Games. He’s evidently got a lot of experience in the industry…