So it makes sense that the Harris Tweed Authority should be interested in striking up a deal with the BBC to issue a range of Eleventh Doctor fashion items styled on Matt Smith’s look.
Following a poor year for the fabric, plans are afoot to improve on the 500,000 yards produced this year.
Harris Tweed Authority chief executive Lorna Macaulay said:
“I have written to the BBC about possibly doing a Dr Who range.
“We need to get a firm handle on exactly the type of tweed Matt is wearing and establish if it is still in stock.
“This offers a great opportunity for Harris Tweed.
“A young, trendy Dr Who wearing Harris Tweed will help make it popular in that younger age range.”