Published on October 9th, 2009 | by Christian Cawley
Doctor Who on Global iPlayer?
Rumours of a version of BBC iPlayer for overseas users have been around for a while now – such a tool would ideally allow American, Canadian and viewers even further afield the chance to watch Doctor Who online shortly after its UK premiere.
The BBC.com MD is Luke Bradley-Jones – he revealed to paidContent:UK that the “global iPlayer” will see its marketing and promotion focused on America. 20 million of BBC.comâ€™s 50 million users are based in the USA…
â€œItâ€™s inevitable that we, the digital media business, need to move to a mix of paid services,â€ he said. â€œThere just arenâ€™t enough ad dollars to support traditional media models. Consumers will pay for services they truly valueâ€¦ we can exploit many more monetisable opportunities, including in the paid space.â€
â€œMillions of people love Torchwood and would probably pay 10 bucks an episode rather than two bucks.â€
BBC.com intend that sci fi shows such as Doctor Who and Torchwood as well as the BBC’s fantasy output will be at the centre of marketing a global BBC Video on Demand (VOD) platform, which would require BBC Trust approval before going any futher…