Published on April 23rd, 2009 | by Christian Cawley
BBC Slash Advertising
The Guardian have reported this week that the BBC are planning to cut their Â£100m a year marketing budget by 25% in a move that may well see the end of high profile campaigns such as the one accompanying Doctor Who’s 2005 return.
It seems that an immediate reduction in BBC on-air promotions and billboard campaigns will also come into effect as the BBC cuts its “marketing, communications and audiences” (M,C&A) division’s budget by Â£20m for the financial year, which runs from April to March. Further cuts are expected over the next three years to 2012-2013, resulting in the budget reduction rising to 25%.
What impact this will have on BBC programming in general and the return of Doctor Who in 2010 of course remains to be seen.Â BBC director general, Mark Thompson has enforced the cutbacks and said recently that the corporation must save a further Â£400m over the next three years “to balance its books.”