The BBC and low-grade social networking site MySpace have linked up in a video deal that will allow the Rupert Murdoch-owned web mashup to stream clips of BBC shows including Doctor Who and Torchwood
This agreement permits MySpaceTV users to subscribe to a new BBC Worldwide MySpace channel, and then view and share clips from both current and archived content – other featured BBC shows include Robin Hood, Torchwood, The Catherine Tate Show, Red Dwarf and The Mighty Boosh.
Jeff Berman, the newly appointed executive vice president of marketing and content of MySpace, said the deal involved advertising revenue sharing, but declined to disclose specific details.
MySpace members will be able to visit the BBC Worldwide content page and embed the content on their profile pages.
Yet another case of viral marketing from the BBC – Martha Jones’ blog appeared on MySpace before and during Series 3 – but does a public service broadcaster have any right to make deals of this kind, whether it is the “commercial arm” or not?