Published on December 17th, 2007 | by Christian Cawley0
The Kylie Factor
Not content with boosting X Factor contender Leon into first place with a superior duet, Kylie Minogue has also been credited with maintaining Doctor Who merchandise sales in a slowing High Street.
On Boxing Day shops will start stocking a new range of 35mm Doctor Who collectibles, designed to stimulate interest in Series 4, due for broadcast next spring. An amazing five branded toys and games bearing the Doctor Who logo are currently in Amazonâ€™s top 100 list.
Not only that, but next year a five-inch figure of Kylieâ€™s character hits the shelves. As you may know, she will play a waitress called Astrid aboard the doomed Titanic in Voyage Of The Damned.
The manageress of The Entertainer toy shop in Cardiff has noticed a definite upturn as the Kylie episode approaches. Diane Davies says:
“Doctor Who merchandise is a big seller for us at the moment.
“Weâ€™ve always had a demand for the Doctor Who lines and with the Christmas special coming out thatâ€™s increased it. We get our regular collectors in all the time but it seems to have built it back up again now that itâ€™s coming back on TV.”
“We get a mix of people buying the merchandise, we get the little ones that are following the series and then the adults that have grown up with Doctor Who and then the grandparents buying for their grandkids,” she said. “We do get quite a few collectors too on a weekly basis when they know a delivery is coming.”
Meanwhile licensing manager for toys at BBC Worldwide – Julie Kekwick – said that the Autumn run-up to Christmas has been successful for Doctor Who merchandise since the shows return.
“In the normal run up to Christmas, with gift giving, you do get a build up in sales. But we are very excited about the Christmas special coming up, especially since it features Kylie.
“We wonâ€™t have any toys out this Christmas from the Christmas special but we will have some coming out in the spring. There will be an Astrid five-inch figure which will be part of a set with some of the monsters from the Christmas episode.”
“I certainly think that, in terms of interest and profile, itâ€™s really good to have Kylie involved. I would think it would appeal to her fans and appeal to children as well because Kylie has a wide fan base in the same way as Doctor Who â€“ there are people discovering her for the first time as well as people who have been fans for a long time.”
So, Kylie truly does have the X factor…