Published on October 29th, 2007 | by Christian Cawley
Toys R Us
Is it time to go Doctor Who toy crazy? Toystore giant Toys R Us certainly think so, with the run-up to Christmas prompting them to devote vast swathes of shelf space to Doctor Who figures and playsets…
Apparently the chain has allocated 24 foot of wall space to the massive range of Doctor Who toys and merchandise in each of their 73 toy stores, with new merchandise from The Sarah Jane Adventures expected to arrive in stores shortly.
And there are already key items from the Doctor Who toy range listed in this years best sellers including the Master Laser Screwdriver and the Dalek Sec Hybrid Voice Changer Mask, and Toys R Us have declared their range of Doctor Who merchandise the biggest in the UK, with more is on its way.
The dedicated displays are enhanced with the latest images from the Doctor Who series, featuring characters such as the Daleks, K9, the Doctor and the Master. The imagery is completed with illumination effects, sounds and motion creating what Toys R Us claims is “a unique experience for shoppers and fans”.
We’ll be taking an in-depth look at Doctor Who merchandise for Christmas 2007 in the near future, from the Character Options toys through to the books and DVDs. If you have anything you’d like to see us cover, pop into the Forum and let us know!