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Published on October 29th, 2007 | by Christian Cawley

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Toys R Us

Is it time to go Doctor Who toy crazy? Toystore giant Toys R Us certainly think so, with the run-up to Christmas prompting them to devote vast swathes of shelf space to Doctor Who figures and playsets

Apparently the chain has allocated 24 foot of wall space to the massive range of Doctor Who toys and merchandise in each of their 73 toy stores, with new merchandise from The Sarah Jane Adventures expected to arrive in stores shortly.

And there are already key items from the Doctor Who toy range listed in this years best sellers including the Master Laser Screwdriver and the Dalek Sec Hybrid Voice Changer Mask, and Toys R Us have declared their range of Doctor Who merchandise the biggest in the UK, with more is on its way.

The dedicated displays are enhanced with the latest images from the Doctor Who series, featuring characters such as the Daleks, K9, the Doctor and the Master. The imagery is completed with illumination effects, sounds and motion creating what Toys R Us claims is “a unique experience for shoppers and fans”.

We’ll be taking an in-depth look at Doctor Who merchandise for Christmas 2007 in the near future, from the Character Options toys through to the books and DVDs. If you have anything you’d like to see us cover, pop into the Forum and let us know!

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About the Author

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A long-term Doctor Who fan, Christian grew up watching the show and has early memories of the Graham Williams era. His favourite stories are Inferno, The Seeds of Doom and Human Nature (although The Empty Child, Blink and Utopia all come close). When he’s not bossing around the news team, Christian is a freelance writer specialising in mobile technology and domestic computing, and enjoys classic rock, cooking and spending time in the countryside with his wife and young children. You can find him on Twitter, Facebook and Google+.




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