The future is upon us!
BBC Worldwide has licensed full-length video content for use on mobile phones for the first time. ROK Player will be releasing a selection of BBC major titles for full-length full-screen play on mobile phones – for Doctor Who fans this initially means The Five Doctors!
Also available are episodes of Red Dwarf – Marooned (Series III), Quarantine (Series V) and Cassandra (Series VIII).
ROK are major content providers for video mobiles, distributing ring tones, games and film clips. They have also filed trademarks on DVC (Digital Video Chip), DMC (Digital Music Chip and DCC (Digital Content Chip).
The Press Release quotes Marc Humphrey, Business Development Manager, BBC Worldwide as saying:
“BBC Worldwide is always looking for new opportunities, both in the UK and abroad, that allow consumers to enjoy their favourite TV content again and again, while delivering additional revenues to the BBC and to the talent behind the classic programming. The ROK Player meets these demands, delivering high quality full-length episodes to mobile phones on a commercial basis,”
Meanwhile, Jonathan Kendrick, Chairman and CEO of ROK Entertainment said:
“BBC programmes are among the best in the world and are hugely popular. We want to give fans the opportunity to watch their favourite shows wherever they are. With ROK Player, the mobile phone is now an affordable portable media player… We are delivering a high quality solution for consumers with BBC Worldwide as a premium content partner,”
This news is now being covered by ElectricNews and Reuters, so you may see it elsewhere very shortly.
According to DMEurope.com, the Digital Video Chips (DVC) will be available via Nokia shops, Choices Video and directly from the ROK Player website – they’ll retail for Â£17.
It is of course wonderful news – what better way to enjoy Doctor Who or Red Dwarf than on your mobile, on a train or waiting in a queue?
Perhaps BT’s recently published vision of mood altering wallpaper isn’t so far away…